Most popular loan or financing products that a consumer or SME would need are available here (or coming soon), except for:
Equity, convertible, or hybrid products that involve an investment, escrow, or insurance element.
Highly standardized products that do not require much comparison.
If you see unfamiliar product names on lenders’ websites but not on ours, don’t worry. They are often marketing terms — for example, "revolving credit," "readycredit," and "cashplus" are all essentially overdrafts.
If you’re unsure or cannot find a specific loan type, visit our Glossary. Our Glossary groups different market terms under the actual loan type they belong to, so you can quickly find what you need.
Sometimes the difference is simply regional terminology. For example:
In the UK, a secured loan is called a debenture.
In the US, a debenture refers to an unsecured long-term loan.
Terms like project financing and supply chain financing often refer to a range of products or schemes tailored to a business need, rather than a specific loan type.
Some smaller or newer lenders might advertise sector-specific terms like "medical loans" to catch attention. However, these often still refer to basic products like overdrafts, working capital loans, or invoice financing.
Similarly, terms like Startup Loan, Hiring Financing, Marketing Financing, and E-commerce Seller Financing don’t necessarily represent different loan types — they are usually assessed and priced the same way as standard loans.
Brokers are the biggest culprits of promoting these "clickbait" product names. Unfortunately, as more brokers engage in false advertising, others feel pressured to follow, causing a race to the bottom in industry transparency. Borrowers end up wasting time chasing non-existent loan types and submitting multiple unnecessary applications.
To understand more about the pitfalls of using brokers, read our FAQ: What if I still prefer to use a loan broker? You may also want to read our blog article on how clickbait tactics mislead borrowers.
At FindTheLoan.com, we avoid jargon and misleading terms. We use common industry-standard terminology, regardless of what lenders may call their products.
Simply reach all our financing partners through one easy process, compare real offers side-by-side on your dashboard, and Find The right Loan for your needs.
Get started with your loan search here — it’s simple, fast, and free.
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